Drumaq is a force to be reckoned with. Known for his dynamic career in music, content creation, and creative direction, the multi-talented artist is now stepping into the world of fashion with his own brand, Snow’s Pond. Inspired by the serene, nostalgic summers he spent growing up in Canada, Snow’s Pond is more than just a brand—it’s a tribute to the place that shaped Drumaq’s identity.
“I like to say it knew me before I did and saw me through every stage of life,” he says, reflecting on the significance of Snow’s Pond, a place that is woven deeply into the fabric of his childhood. For Drumaq, the brand is a visual and emotional reflection of that love. “The textures, colors, and patterns are all reminders of my childhood,” he adds. And with that, the vision for Snow’s Pond was born.
The Debut Drop: A Tribute to Childhood Memories
On November 22, Drumaq launched the first official drop of Snow’s Pond, a genderless collection of boxers made from 100% cotton. The debut collection includes two styles: The Sweetie Pie and The Gemini. With their playful designs and subtle details, the boxers are meant to capture the essence of Snow’s Pond—not just as a place, but as a feeling.
“Boxers are an absolute staple for me,” Drumaq explains. “They’re basically the base of every outfit I wear. I’ve always worn my pants low and let the top of my underwear peek out like it’s an accessory. One day, I thought, ‘Why not make them even cuter?’” From this simple realization, Snow’s Pond was born.
A Design Inspired by the Past
For Drumaq, the first drop of Snow’s Pond was an effortless creative process, rooted in his childhood memories of Snow’s Pond. “The colors, patterns, and even the mismatched buttons are all inspired by my summers there,” he says. “It was about listening to my inner child and letting him guide me through the design process.” The collection, he notes, is meant to be playful, fun, and unapologetically nostalgic. “Drop 1 really showcases that, and the core of what this brand is all about.”
One standout detail from the collection is the Sweetie Pie boxers, which feature a frilly waistband. “I think that frill is super special,” Drumaq adds. “And the star and heart buttons on the fly? They’re so cute. Every little stitch was placed with intention and love. It’s all about the details.”
Behind the Campaign: Bringing Snow’s Pond to Life
To truly capture the essence of Snow’s Pond, Drumaq teamed up with photographer Anthony Nguyen for the brand’s first campaign. The visuals bring the brand’s playful, whimsical spirit to life, featuring everything from bunnies to ATVs to muddy landscapes—an authentic homage to the natural beauty and rough-and-tumble charm of Drumaq’s childhood summers.
“I really wanted to paint the picture of Snow’s Pond so people could capture the essence of this place,” Drumaq says. “It was a bit wild at first—bunnies, mud, ATVs—but we made it happen, and it was so cool to watch the whole vision come to life.”
Embracing His Roots
Drumaq’s journey into the fashion world is deeply influenced by his personal story. “As a teenager, I used to run and hide from my background,” he shares. “But now, all I want to do is embrace it and share it with the world. I’m so proud of my roots.” Snow’s Pond, he explains, is an outlet to honor the unique corner of the world he comes from. “It’s been really cool to share that part of myself through this brand.”
Looking Ahead: More to Come
With Snow’s Pond now officially launched, Drumaq is already looking toward the future. After a successful debut drop, he’s excited to head home for the holidays and spend time with his family—and maybe even take a trip back to Snow’s Pond itself. “Drop 2 is already done,” he teases, hinting at what’s next for the growing brand.
For now, fans can shop the first collection at snowspond.com and get a taste of what Drumaq’s creative mind has to offer. With a deep connection to his past, an eye for detail, and a playful spirit, Snow’s Pond is just getting started.
Photography: Anthony Nguyen
