Jewelry has always been a symbol of self-expression, but for Summar, it is also a tool for advocacy. As the founder of gldn grl, a brand dedicated to timeless jewelry and meaningful impact, Summar is redefining fashion with a purpose. Through her business, she raises awareness for endometriosis, mental health, and gender equality, creating a space where beauty meets activism.
Turning Pain Into Purpose
gldn grl was born from personal experience. After years of battling endometriosis—a condition that affects 1 in 10 women worldwide, she saw firsthand how reproductive health issues could take a toll on mental well-being. Frustrated by the lack of awareness and support, she created a brand to empower and advocate for those facing similar struggles.
gldn grl is more than just a jewelry brand; it’s a community-driven movement encouraging open conversations about women’s health. Through fundraising efforts and collaborations, Summar has helped raise thousands of dollars for charities supporting endometriosis research and mental health initiatives.
I always knew I wanted to create something where people felt heard and advocated for. There is no shortage of work to be done in the fight for better healthcare, gender equality, and advocacy for diseases that affect millions across the globe.
The Challenges of Building a Brand
Like many entrepreneurs, Summar has faced her share of obstacles. Running a business solo comes with constant self-doubt, imposter syndrome, and anxiety about the future.
When I have moments of doubt, I remind myself that I’m already doing it. I focus on the good that has come from what I’ve built, and the possibilities that remain.
Jewelry With Meaning
Every gldn grl piece carries a story. Summar intentionally names her necklaces after influential women, celebrating their strength and resilience. Other collections are inspired by words of affirmation and positivity, designed to resonate with her growing community.
When it comes to design, simplicity is key. Summar focuses on minimalist, timeless pieces that transcend trends, ensuring that gldn grl jewelry remains a staple in every collection.
If there’s a way to connect with people and help them find meaning in their shopping, I’m all for it.
What’s Next for gldn grl?
As gldn grl grows, Summar is excited about expanding her permanent jewelry collection—particularly Solid Gold permanent charm bracelets. These pieces allow customers to create lasting memories through customized keepsakes or community events.
From advocating for better healthcare to empowering women through jewelry, Summar proves that fashion can be beautiful and meaningful. Through gldn grl, she’s not just creating accessories—she’s creating change.
